This course equips individuals with necessary information and skills to competently market, advertise, and promote their pool inspection business. The course covers topics in the subject areas of: general marketing foundational terms and practices (the definition and general basis of a marketing and advertising strategy), how to write a marketing/advertising plan/campaign/strategy, and face-to-face, digital, email, and social media marketing strategies specific to the pool inspection industry.
The participant will be introduced to marketing practices employed, and designated to be successful by, Pro Pool Inspectors.* The participant will demonstrate their knowledge by creating a market positioning wireframe to aid in the completion of a marketing plan.
*”Designated to be successful by”, is defined as marketing practices Pro Pool Inspectors has deemed effective and does not in anyway promise success to the participant and/or user. Marketing results may vary based on location and/or economic climate.
Intended Audience and Prerequisites:
This course is for any individual who desires to market and/or learn how to market a pool inspection business. No previous prerequisites are required before attending and completing this course.
By successfully completing this course, you will be able to:
Learning Outcome 1
Define the delineations of marketing and advertising.
Learning Outcome 2
Employ selected strategies to market to the real estate, homeowner/seller/buyer, and home inspector market.
Learning Outcome 3
Create a market position wireframe that defines price-point range, competitor analysis, customer personas, and services description.
Topics Covered:
- Marketing vs. Advertising
- Marketing Positioning
- Target Audience Groups
- Campaign Writing and Planning
- Face-to-Face Marketing
- Email Marketing
- Digital Marketing
- Social Media Marketing
CEUs and Requirements
Participants earn 0.3 CEUs at the conclusion of the course. Requirements to earn CEUs include attending the complete course along with submitting a completed market position wireframe defining: their company’s price-point range, direct competitor analysis, customer persona(s), and services description.
Technology/Equipment
Participants must be equipped with a PC/laptop or tablet with camera and microphone with internet connectivity.
Proprietary Interests
It is the policy of PPI that in cases where a PPI instructor receives any share of royalties or profits from any product, instrument, device, or materials used in PPI learning events, this interest shall be disclosed. The only instructor with a proprietary interest is Dennis Boyd, PPI Owner, who owns the Pro Pool Inspectors pool inspection app and receives royalties from all app subscriptions.
Contact Us For More Information
Have questions? Call us at 615-838-0769 or email propoolinspectors.com
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